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AFA Warns Sponsors to Separate From Desperate Housewives
A pro-family media watchdog group has announced it will monitor advertisers on ABC's popular program Desperate Housewives and plans to call for a yearlong boycott of the series' sponsors.
One MillionMoms.com will be monitoring weekly episodes of Housewives during the months of April, May, and June to OneMillionMoms.com identify which companies sponsor the show. After compiling the list of advertisers, will launch a year-long boycott of one or more of the leading Desperate Housewives sponsors.
OneMillionMoms.com and the related website OneMillionDads.com are projects of the American Family Association (AFA), which seeks through the Internet groups to mobilize grassroots family values consumers to speak out against media indecency and take organized action to combat it. AFA Chairman Don Wildmon says Desperate Housewives has been targeted by OneMillionMoms.com because of the show's extreme content.
Wildmon calls the show "one of the trashiest programs on television." He says, "Many people consider it to be the most offensive, so we decided to take on the worst of the worst."
AFA's founder and chairman intends to let advertisers know they are taking a risk by sponsoring the program. "Doing this will cost ABC millions of dollars," he says. "If advertisers know that the program is going to be monitored and that they're going to be identified with that program, they're going to be less inclined to run their ads on that program."
Some people have said to pro-family viewers who dislike indecent network TV programming simply to turn it off, Wildmon notes. In response, he asks, "Why should we have to do that? Why do our children need to be exposed to such trash? Why do the networks keep putting out trash? [Do you tell people] that if we don't like drunk drivers on the highway, to stay off the highway?"
Wildmon notes that, according to ABC, Desperate Housewives is viewed by 15 million people weekly. What that means, he says, is that 265 million people do not watch the show but still end up paying for it by purchasing its sponsors' products.
'Bring it on, bibleboy. Odd... Well, it's just that...shouldn't you be off do-gooding or doing-good or something? Tending lepers in India or feeding starving kids in Africa or some godawful place? You know, Jesus stuff. But you...watch TV, is that right? Nice. Or are they starving in business class? Oh, your driver just pulled up - nice suit, by the way...Armani? - so we'll chat later. Here's my...private number. Anyhoo, enjoy the show, Donnie...and kiss the wife. For me. Ta.'